On October 26, 2013, the 2nd 1st Metallurgical Equipment Design Academic Exchange Conference of the Metallurgical Equipment Branch of the China Metal Society was grandly opened in Dalian, the beautiful water city where Dalian Grandway Bearing Co., Ltd. is located. As a member of China Metallurgical Equipment Network and the organizer of the conference, Mr. Liu Yuli, the General Manager of Dalian Grandway Bearing Co., Ltd., accepted an exclusive interview with China Metallurgical Equipment Network. During the interview, Mr. Liu expressed his views and opinions on the prediction of the metallurgical industry, the competitiveness of Guowei Bearing, and product technological innovation. He hoped to explore, communicate, and seek development together with experts in the industry.
Positive macroeconomic situation brings opportunities for industrial restructuring
Based on the current positive signals such as the recovery of global and domestic crude steel production and the increase in tax revenue on the mainland, as well as the increase in infrastructure construction in many countries, Mr. Liu confirmed the fact that the Chinese economy will strengthen in 2013. He optimistically predicted that the entire industry, including the bearing industry, will become more promising as the national macroeconomic situation improves.
In 2013, the country strengthened its efforts to adjust and integrate the industrial structure of the entire industry and raised higher requirements for energy conservation, environmental protection, and cost reduction. The effect of eliminating backward production capacity has begun to show. Domestic steel plants must become stronger and more sophisticated, and the market share of high-end metallurgical products will gradually expand. This is the development trend of future steel and metallurgical enterprises. Based on the development experience of YWY Bearing, Mr. Liu proposed that the focus of enterprise should be on its core competitiveness - independent intellectual property rights. Mr. Liu emphasized that producing high-end products with high added value is the way to survive, while low-end products on the verge of elimination cannot continue to exist. In the favorable overall situation of the industry, bearings, as an industry supporting the metallurgical industry, present an opportunity for expanding production and upgrading products. Major steel and metallurgical manufacturers will pay increasing attention to the localization of spare parts and components in order to reduce production and operating costs and improve market competitiveness. YWY Bearing, as a domestic manufacturer focusing on the development of high-end products, sees the favorable national macroeconomic situation as a good opportunity for its future development.
Market position, corporate philosophy, and marketing strategy of YWY Bearing
Since its establishment in 1998, YWY Bearing has focused on serving high-end customers in the metallurgical industry and producing major equipment. The foundation of the company is to produce high-end products and serve high-end customers. The development philosophy of the company is to strive for excellence and become stronger. Currently, the factory covers an area of 42,262 square meters, employs 600 people, has fixed assets of over 100 million yuan, and is a professional bearing manufacturer that integrates research and development, design, manufacturing, and sales, with a focus on the metallurgical, port, mining, and heavy machinery industries. The YWY bearing products produced by the company were identified as China Famous Trademark, Liaoning Famous Brand, and Liaoning Famous Trademark in 2012. In 2010, the company was identified as a national high-tech enterprise. The company has been rated as a trustworthy enterprise in contract fulfillment for several consecutive years, an AAA-level taxpayer credit enterprise in Dalian, and a civilized enterprise in Dalian. The technical center established by the company in 2010 was rated as a municipal-level enterprise technology center in Dalian. In 2013, the technical center established by the company was rated as a provincial-level enterprise technology center in Liaoning.
The market competitiveness of YWY Bearing is reflected in the pre-cooperation stage, where the company truly understands the needs of customers and customizes personalized products according to their requirements. Mr. Liu once again emphasized the core competitiveness of the enterprise, which is independent intellectual property rights. The company already owns 25 national patents and creates its own brand value based on independent scientific research. It focuses on the integration of production, learning, research, and application. With the help of top domestic experts, it gradually forms an irreplaceable brand advantage for YWY Bearing.
The company's marketing is also conducted around traditional methods and information dissemination, with a focus on internet marketing, which aligns with the modern marketing concept of enterprises.
Future prospects for the company
Dalian Grandway Bearing Co., Ltd. is investing in the construction of a high-tech park in the western suburbs of Wafangdian Industrial Park. The new park covers a total area of 188,000 square meters, with a total construction area of 125,000 square meters. It adheres to the principles of high starting point, high level, and high quality technological transformation, adopts advanced and reliable new processes, technologies, and materials at home and abroad, develops core markets supporting heavy machinery such as metallurgy, ports, cement, mining, and engineering machinery, and develops high-end bearing markets such as precision metallurgy, slewing bearings, engineering machinery, and urban rail transit bearings. It expands the replacement of imported products with high-precision heavy-duty machinery bearings and develops a large number of internationally competitive high-tech products. It has already built an advanced domestic precision bearing processing base.
On the future development path, Dalian Grandway Bearing focuses on enhancing its technological innovation capabilities and will establish a Heavy Machinery Engineering Technology R&D Center. It is bound to achieve the goal of becoming a leading Chinese bearing brand with international status.